Monday, June 15, 2009

Tea Time Musings #9: Reflections on issues in publication and design


Dear readers,

I’ve reached the end of my journey here at Tender Moments with IPD.

In this journey, I’ve learned to be responsible for the content published and to consider situational and cultural contexts, as thought by Schriver (1997).

I’ve learned to develop theoretical positions such as the use of multimodality, as supported by Walsh (2006).

In my opinion, bloggers must master the art of good writing whereby the “doctrine of correctness” or accuracy is of utmost importance, as postulated by Putnis and Petelin (1996).

Besides, bloggers must be versed with web design principles such as interactivity, as upheld by Walsh (2006).

Additionally, bloggers must use copyrighted content wisely to avoid copyright infringement, as detailed in the Copyright Act 1987 (Ministry of Domestic Trade, Cooperative and Consumerism 2008).

Bloggers must also be culturally sensitive when addressing issue. However, for those who advocate the declaration of controversial issues must be warned of the governing laws and be prepared to face persecution and possibly, imprisonment.

With that said, farewell!


References

Ministry of Domestic Trade, Cooperative and Consumerism 2008, Copyright act 1987, viewed 16 June 2009, <http://www.kpdnhep.gov.my/index.php?option=com_content&task=view&id=361&Itemid=501>.

Putnis, P & Petelin, R 1996, Professional communication: principles and applications, Prentice Hall, Sydney.

Schriver, KA 1997, Dynamics in document design: creating text for readers, Wiley Computer Publisher, New York.

Walsh, M 2006, ‘The ‘textual shift’: examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.

Tea Time Musings #8: The invasion of mobile video blogs


Dear readers,

Want to be a movie star or a singing sensation?

It might just come through with the introduction of mobile video blogs. An article, “Rise of the mobile video blog”, by Simmons (2008) offers an interesting insight to the latest fascination: mobile video blogs. Simmons (2008) introduces mobile phones such as LG Viewty that shoots and edits videos on the spot. Following that, videos are sent to video sharing networks like Youtube and BBC Interactivity in which news stories are uploaded (Simmons 2008).

New genre structure

Dawson (2007) lists the genre structure seen in “mobile television”:


  1. Short duration, between 45 to 75 seconds, usually viewed outdoors

  2. Small frame size – a 2-inch screen

  3. Use of subtle narrative clues that may not be visible to mobile screens but are visible to television screens

  4. Less long-shots, more static close-up shots

  5. More slow-motion recaps

  6. The size of props and graphics enlarged

  7. Shot on a single platform to limit camera movement, as viewers are said to be in motion as opposed to the text

Despite the genre structure listed by Dawson (2008), there is no confirmed narrative or aesthetic structure to which mobile television is accorded compared to televisions. This is because the emergence of mobile video blogs is still in its beginning stages and has yet to gain stable footing. With that said, users may be left wondering what styles are suitable for mobile video blogging.

Immediacy

Undoubtedly, through the advent of mobile video blogging, information is disseminated instantly. Yospace (2005) asserts this notion, in which breaking news can be recorded and uploaded on the spot to video sharing websites. In the same way, news reporting via mobile video blogging has catapulted as suggested by BBC Interactivity assistant editor, Eltringham (cited in Simmons 2008), stating that mobile footage peaked from 10 to 12 videos two years back to an estimated 240 videos in a week today.

Ethical publishing


Source: Youtube

The story of Lonelygirl15 is of no surprise to many. It was intended to be a diary of a typical teenage life. However, Foremski (2006) revealed that Lonelygirl15 was an actress instead, known as Jessica Rose, hired by a production house.

As such, one cannot help but wonder if it is ethical to trick the audience by acting as someone who does not exist. Meadows (2008) asserts this, stating that the public was enraged by the creators, asking “is it fair to show fiction as fact-or next to fact?”

In conclusion, the benefits pertaining mobile video blogs is undeniable. However, ethical publishing issues are still or perhaps, even more prevalent among mobile video blogs. Therefore, viewers must judge each video’s credibility on a case-to-case basis.

References

Dawson, M 2007, ‘Little players, big shows: format, narration, and style on television’s new smaller screens’, Convergence: the International Journal of Research into New Media Technologies, vol. 13, no. 3, pp. 231-250.

Foremski, T 2006, How the secret identity of LonelyGirl15 was found, Silicon Valley Watcher, viewed 16 June 2009, <http://www.siliconvalleywatcher.com/mt/archives/2006/09/how_the_secret.php>.

Meadows, MS 2008, The three white girls from youtube: a modern day fable, Peachpit, viewed 16 June 2009, <http://www.peachpit.com/articles/article.aspx?p=1170496>.

Simmons, D 2008, Rise of the mobile video blog, BBC News, viewed 16 June 2009, <http://news.bbc.co.uk/go/pr/fr/-/2/hi/programmes/click_online/7392594.stm>.

Yospace 2005, 3 launches UK’s first mobile blogging service, viewed 16 June 2009, <http://www.yospace.com/3gallery.html>.

Tea Time Musings #7: Copyright issues


Dear readers,

Ever copied a friend’s work back in high school? Remember the sense of guilt you felt?

Source: Getty Images n.d.


When it comes to copyright issues in publication, it’s not quite the same as various criterions must be taken into consideration to determine the existence of copyright infringement.

Before that, an article, “’Harry Potter’ Author Wins Copyright Claim”, by CBC News (2008), reports that J.K. Rowling has won a copyright claim in which the judge ruled that Steven Vander Ark, an author, breached copyright regulations when wanting to publish “Harry Potter Lexicon”, a Potter encyclopedia. The publisher, RDR, argued that the encyclopedia is a “fair use” permissible by law (CBS News 2008).

The principle of fair use

Stanford University Libraries (2007) define the principle of fair use as “…a copyright principle based on the belief that the public is entitled to freely use portions of copyrighted materials for purposes of commentary and criticism.”

With that said, Stanford University Libraries (2007) and Maricopa Community Colleges (2002) denote that there are a few criterions judged in the determination of fair use:

“The purpose and character of your use”

According to this principle, it is only fair use when the purpose of using the content is to create a new insight. As such, Vander Ark, failed to meet this criterion as the encyclopedia merely acts to organize information that already exists in the Harry Potter series rather than creating something new.

“The nature of the copyrighted work”

Additionally, a stronger case for fair use is marshaled if the nature of the work is factual as opposed to fictional. Clearly, the Harry Potter series is fictional in nature, failing to meet another criterion yet again.

“The amount and substantiality of the portion taken”

Simply put, the lesser the amount of content is taken, the stronger the case for fair use. In this case, a large sum of information is acquired in order to build the encyclopedia, failing to satisfy this criterion.

“The effect of the use upon the potential market”

In brief, a strong case for fair use occurs when the use of content has little or no effect on the copyright owner’s revenue. Since the Harry Potter series are both renowned and established, publishing an encyclopedia that is linked to this franchise would garner a lot of revenue, possibly reducing Rowling’s market share.

Therefore, in my opinion, based on the criterions above, the judge’s rule: a violation of copyright, is fair.

Copyright law in Malaysia

The Copyright Act 1987 deems derivatives of copyrighted work such as adaptations (similar ideas) as lawful, forbidding the repetition of content verbatim (Ministry of Domestic Trade, Cooperative and Consumerism 2008).

In conclusion, editors and publishers play a significant role in considering Meta issues like copyright regulations. Editors must be well-versed with copyright laws to evade copyright infringement.


References:

CBC News 2008, “Harry Potter” Author wins copyright claim, viewed 16 June 2009, <http://www.cbsnews.com/stories/2008/09/08/entertainment/main4426302.shtml>.

Maricopa Community Colleges 2002, Copyright guidelines, viewed 16 June 2009, <http://maricopa.edu/legal/ip/guidelines/fairuse.htm>.

Ministry of Domestic Trade, Cooperative and Consumerism 2008, Copyright act 1987, viewed 16 June 2009, <http://www.kpdnhep.gov.my/index.php?option=com_content&task=view&id=361&Itemid=501>.

Stanford University Libraries 2007, B. measuring fair use: the four factors, viewed 16 June 2009, <http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/chapter9/9-b.html#1>.

Stanford University Libraries 2007, Chapter 9: fair use, viewed 16 June 2009, <http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/chapter9/>.

Tea Time Musings #6: Are you ready for the blogging revolution?


Dear readers,

I’ve talked about the advent of the blogging phenomenon earlier. Nevertheless, various issues regarding this current obsession have yet to be tackled.

Today’s post is based on an interview by ABC anchor, Antony Eunnell with journalist and author of “The Blogging Revolution”, Antony Loewenstein. Loewenstein (cited in ABC News 2008) evaluates the blogging phenomenon in six nations, namely, Iran, Cuba, China, Saudi Arabia, Syria and Egypt.

While nations like Iran utilize blogs as a platform for greater political democracy, others like China are more or less satisfied with their political ruling: a one-party state (Loewenstein cited in ABC News 2008).

Meanwhile, Loewenstein (cited in ABC News 2008) highlights the key factors that debilitate a majority of the population, primarily, in Cuba, from blogging such as its strict political regime free speech besides limited internet access.

How about the blogging revolution in Malaysia?


Source: Getty images n.d.

It’s a whirlwind! Through the utilization of blogs, Malaysian bloggers have revolutionized the political composition in the 8 March 2008 election (Freedom House 2009).

However, this is achieved at the expense of bloggers themselves, notably, Raja Petra Kamaruddin who scrutinized government discrepancies in his blog, Malaysia Today, only to be imprisoned under the Internal Security Act 1960 (BBC 2008).

Malaysian cyberspace law

As such, free speech among the Malaysian blogosphere has been stifled through cyberspace laws like the Malaysian Communications and Multimedia Commission Act 1998 enacted “to supervise and monitor communications and multimedia activities.” (Malaysian Communications and Multimedia Commission n.d.)

Journalistic principles foregone?

The blogging revolution has blurred the existence of traditional journalistic principles. Baggini (2003) postulates that principles such as objectivity are fundamental in news reporting. Furthermore, Conley and Lamble (2006) uphold the importance of principles that determine newsworthiness such as proximity and prominence among others. Unfortunately, most bloggers forego journalistic principles, as purported by Kapica (cited in Hogg 2009), stating that “I see (citizen journalists) freely mixing opinion with factual reporting in obvious ignorance of how this is a conflict of ambition.”

How about web design principles?

Walsh (2006) supports the need for interactivity in which web designs must allow users the freedom to navigate through different pathways by clicking on links. Likewise, bloggers must incorporate design principles to ensure this freedom. Unfortunately, bloggers without prior web design exposure may find it challenging to ensure its implementation. Nevertheless, most blog service providers include web design templates to overcome this. However, bloggers must still demonstrate some degree of web design knowledge to ensure easy access and readability.

To conclude, in my opinion, those who raise controversial issues through this blogging revolution must be aware of laws that prohibit the proclamation of sensitive issues and be prepared to face opposition, whether imprisonment or verbal persecution. In addition, journalistic and web design principles must remain to some extent even in the ever-changing blogging phenomenon.


References

ABC News 2008, The blogging revolution, viewed 16 June 2009, <http://www.abc.net.au/rn/mediareport/stories/2008/2351985.htm>.

Baggini, J 2003, The philosophy of journalism, openDemocracy.net, viewed 16 June 2009, <http://www.opendemocracy.net/media-journalismwar/article_1218.jsp>.

BBC 2008, Malaysia blogger’s joy at release, viewed 15 June 2009, <http://news.bbc.co.uk/2/hi/asia-pacific/7714696.stm>.

Conlay, D & Lamble, S 2006, The daily miracle: an introduction to journalism, 3rd edn, Oxford University Press, New York.

Freedom House 2009, Freedom on the net 2009 – Malaysia, UNHCR, viewed 16 June 2009, <http://www.unhcr.org/refworld/country,,,,MYS,4562d8cf2,49d47593c,0.html>.

Hogg, C 2009, Is there credibility in citizen journalism?, Digital Journal, viewed 15 June 2009, <http://www.digitaljournal.com/article/271657>.

Malaysian Communications and Multimedia Commission n.d., About us: power and functions, viewed 16 June 2009, <http://www.skmm.gov.my/mcmc/about_us/power.asp>.

Walsh, M 2006, ‘The ‘textual shift’: examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.

Tea Time Musings #5: Ethical vs. unethical publishing


Dear readers,

Ever came across culturally insensitive publications? Wonder what happened to its publishers?

In the case of Indonesian newspaper, Koran Tempo, the article, “Indonesian weekly apologizes over Last Supper Suharto cover” by ABC News (2008), reported that the Indonesian public was outraged by the publication’s sketch, depicting Suharto and his children in a position mirroring Leonardo da Vinci’s Last Supper (see Figure 1). In response, Koran Tempo issued an apology, noting that there was no intention to hurt Christians (ABC News 2008).

Figure 1

Source: Indonesia Matters 2008

Was it ethical?

To uncover whether Koran Tempo breached publication ethics, a few measures must be considered:

Cultural context

Both Schirato and Yell (1996) and Halliday and Hasan (1985) suggest three dimensions in which texts must be interpreted, namely, field, tenor and mode.

Halliday and Hasan (1985) define each dimension:

Field: the topic in which participants are drawn to. For Koran Tempo, the topic concerned Suharto’s legacy, serving as a memorial piece after his death.

Tenor: the nature of the participants involved, or the target audience. For Koran Tempo, the target audience was the Indonesian public, consisting of readers of various faiths including Christianity.

Mode: the way in which the subject is communicated. For Koran Tempo, the communication approach was cynical, comparing Suharto, a president fueled with corruption, to religious figure, Jesus Christ.

As such, it was the mode in which the subject was communicated, failing to take into account steadfast Christians who may be enraged by the inappropriate comparison of both figures.

Meta issues or “behind the text” issues

Publishing regulations were ignored by editors, neglecting the various laws stipulated by authorities. In Indonesia, journalists are bound by 37 articles that can be used to initiate their imprisonment as of 2006 (Indonesia Matters 2006). Therefore, Koran Tempo editors must ensure the compliance of each article before publication.

Situational context

Schriver (1997) advocates the importance of surrounding factors that may determine how readers approach the text. For instance, in the light of Suharto’s recent death at the time, readers were drenched in an atmosphere of mourning. Thus, publications suggesting cynical undertones are considered insensitive.

Additionally, International Federation of Journalists (2004) purports that “…Koran Tempo have been the target of numerous civil and criminal lawsuits since early 2003.” With that said, readers may have formed a negative pre-conceived notion against Koran Tempo, making it an easy target for accusations.

In conclusion, various factors, as highlighted above, must be evaluated before determining whether a publication is ethical or unethical. In this case, the verdict is adamant: Koran Tempo’s publication was unethical.

References

ABC News 2008, Indonesian weekly apologizes over Last Supper Suharto cover, viewed 16 June 2009, <http://www.abc.net.au/news/stories/2008/02/06/2156269.htm>.

Halliday, M & Ruqaiya, H 1985, Language, context and text: aspects of language in a social-semiotic perspective, Deakin University Press, Waurn Ponds, Victoria.

Indonesia Matters 2006, Worldwide Press Freedom Index, viewed 16 June 2009, <http://www.indonesiamatters.com/1037/worldwide-press-freedom-index/>.

International Federation of Journalists, Warning bells ringing over Indonesia defamation case, says IFJ, viewed 16 June 2009, <http://asiapacific.ifj.org/en/articles/warning-bells-ringing-over-indonesia-defamation-case-says-ifj>.

Schirato, T & Yell, S 1996, Communication and cultural literacy: an introduction, St. Leonards, N.S.W.

Schriver, KA 1997, Dynamics in document design: creating text for readers, Wiley Computer Publisher, New York.

Tea Time Musings #4: New media: Out with the old, in with the new?


Dear readers,

The advent of new forms of media publishing trends, namely, alternative online news, has undeniably taken the journalism industry by storm. Lim (2008) defines alternative media as “…media types outside the mainstream categories of broadcast, print, transit and outdoor which are typically controlled by governments and large businesses.”

Types of alternative media:


Blogs - Malaysia Today

Video sharing network - Youtube

Alternative online news portal - Malaysiakini


Background on Malaysia’s press freedom

In Malaysia, though the right to free speech is detailed in Article 10 of the Constitution, it cannot be practiced in actuality as various laws are established to curtail this right (SUARAM 2005). For example, through the Printing Presses and Publication Act 1984, news agencies may be stripped of their printing license if news content is found to be seditious (Venkiteswaran 2008).

The old vs. the new

Freedom of speech
Undoubtedly, the alternative media provides political freedom otherwise shunned by mainstream networks. Sen and Lee (2007) support this, adding that most media owners are affiliated with the ruling government. Still, bloggers are not entirely free from the grasps of government authorities as the Sedition Act 1948, Official Secrets Act 1972 and Internal Security Act 1960 can be used against suspects (eds Loh & Khoo 2002).

Credibility
The new media have always been accused of its lack in credibility. This notion is furthered by Kapica (cited in Hogg 2009), stating that “…many citizen journalists are basically amateurs who are simply mimicking what they see on TV or in the press…”

On the contrary, professionally edited content is favoured, as agreed by Knox (cited in Hogg 2009), upholding that “it’s more efficient to have… people who have had some knowledge on how to do it.”

Writing techniques
Putnis and Petelin (1996) postulate good writing as employing the “doctrine of correctness” whereby confusing and inaccurate writings are abhorred. As such, writing skills demonstrated by bloggers, being amateurs, are highly questionable.

Design elements
As purported by Walsh (2006), the use of multimodality, specifically, the incorporation of texts, visuals, audio and other cues, are vital components of internet sites. Hence, bloggers who are not well-versed with document design may fail to observe such essential design principles.

In conclusion, both the old and new media has its benefits and drawbacks. Nevertheless, proponents of both parties must recognize the benefits witnessed in both. These benefits can then be merged, creating an effective interplay of the old and the new media.

References

Hogg, C 2009, Is there credibility in citizen journalism?, Digital Journal, viewed 15 June 2009, <
http://www.digitaljournal.com/article/271657>.

Lim, R 2008, In defense of alternative media, Swinburne University of Technology, viewed 15 June 2009, <
http://www.swinburne.edu.my/media/media_centre.php?do=02beyond_details>.

Loh, FKW & Khoo, BT (eds) 2002, Democracy in Malaysia: discourses and practices,
Curzon Press, Richmond, Surrey.

Putnis, P & Petelin, R 1996, Professional communication: principles and applications, Prentice Hall, Sydney.

Sen, K & Lee, T 2007, Political regimes and the media in East Asia, Routledge, Taylor & Francis Group, Oxon.

SUARAM 2005, Human rights report 2004: civil and political rights, SUARAM
Komunikasi, Petaling Jaya, Selangor.

Venkiteswaran, G 2008, Have road map for press freedom, repeal PPPA, Center for Independent Journalism, Malaysia, viewed 15 June 2009, <
http://www.cijmalaysia.org/content/view/314/8/>.

Walsh, M 2006, ‘The ‘textual shift’: examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.

Sunday, June 14, 2009

Tea Time Musings #3: Of blog classifications and blogging communities


Dear readers,

Harassed by the ubiquitous emergence of blogs?

Krishnamurthy (cited in Su et al. 2005) classified blogs into four quadrants: personal vs. topical and individual vs. community (see Figure 1). For example, blogs displaying personal content can be shared to specific individuals or to a community.

Figure 1

Source: Krishnamurthy (cited in Herring et al. 2005)

Also, blogs are classified by:

Subject matter







Device

  • Moblogs
Doring and Gundole (2005, p. 212) highlights the one-of-a-kind quality of moblogs, stating “…moblogs may not only be uploaded from stationary computers but also, or exclusively, from mobile technology.”


Media types

Roy (2004) defines these blog types as:






Status of publishers

  • Corporate blogs - used “… internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes…” (Roy 2004).

Additionally, Simons (2008) classifies blogs into 9 categories, namely, “The Diary”, “The Advertisement” and “The Pamphleteering Blogs” to name a few.

Classification is tricky as blogs share two or more of the aforementioned styles. Nevertheless, through my observation of search queries via Google Trends, classification by subject matter is most effective as the volume of search queries by subject matter is larger compared to media types, device or status of publishers (see Figure 2). Conversely, Krishnamurthy’s classification is too simple while Simons’ classification, though more detailed, is still too broad.

Figure 2


Source: Google Trends 2009


Thinking of starting a blogging community?

White (2006) suggests the components of a blogging community:

  • “Comments” - response to content.
  • “Tags” - keywords associated to content.
  • “Mashups” - content comprises of various sources.
  • “Permalinks” - permanent links available after content is archived (Credo Reference 2006).

Types of blogging communities

White (2006) divides blogging communities into “the SingleBlog/Blogger Centric Community, the Central Connecting Topic Community and the Boundaried Community”.

For instance, the Harvard Law School blog community seen below, a form of “Boundaried Community”, hosts a collection of blogs exclusive to Harvard Law students. Students can link their blogs to their peers, fostering greater information exchange and community bonding.


In conclusion, individuals must choose their own classification method to simplify the intricacies plaguing the blogosphere. Also, though blogging communities unite bloggers of similar interests, issues such as privacy remain.



References

Credo Reference 2006, High definition: an A to Z guide to personal technology, Houghton Mifflin Harcourt, Boston.

Doring, N & Gundole, A 2005, ‘Your life in snapshots: mobile weblogs (moblogs)’, in Thumb culture: the meaning of mobile phones for society, eds P Glotz, S Bertschi & C Locke, transcript Verlag, Germany, pp. 211-224.

Herring, SC, Scheidt, LA, Wright, E & Bonus, S 2005, ‘Weblogs as a bridging genre’, Information Technology & People, vol. 18, no. 2, pp. 142-171.

Roy, B 2004, Beginner’s guide to journalism, Pustak Mahal, India.

Simons, M 2008, Towards a taxonomy of blogs, Creative Economy Online viewed 13 June 2009, <http://www.creative.org.au/webboard/results.chtml?filename_num=229836>.

Su, NM, Wang, Y, Mark, G, Aieylokun, T & Nakano T 2005, ‘A bosom buddy afar brings a distant land near: are bloggers a global community?’, in Communities and technologies 2005: proceedings of the Second Communities and Technologies conference, Milano 2005, eds PVD Besselaar, GD Michelis, J Preece & C Simone, Springer, pp. 171-190.


White, N 2006, Blogs and community – launching a new paradigm for online community?, The Knowledge Tree, viewed 14 June 2009, <http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-%E2%80%93-launching-a-new-paradigm-for-online-community>.

Saturday, June 13, 2009

Tea Time Musings #2: The blogging phenomenon - What's the fuss all about?


Caught in a fog when it comes to blogs? Fret not!

Technorati (2008) estimates 130 million blogs were formed since 2002, as depicted in Figure 1. That’s almost five times the Malaysian population!


Figure 1


Source: Technorati 2008

Referring to Figure 2, Technorati (2008) purports that North America dominates 46% of the blogosphere, followed by Europe at 27% and Asia at 13%.

Figure 2



Source: Technorati 2008

In Malaysia, the blogging phenomenon is in full swing. Utusan Malaysia (cited in the Star Online 2008) reports that Malaysia stands among the highest amount of active bloggers with 500,000 active Malaysian bloggers in 2008.

As for blog trends, a survey of 1290 respondents by Technorati (2008) found blogs in Asia fueled by money-making motives with 24% of Asian respondents admitting to posting product reviews for financial gains. Simons (2008) regards this type of blogs as “The Advertisement” in which corporations pay a significant sum to bloggers for product reviews.

On the contrary, blog trends in Europe are less profit-driven, spotting 60% of European respondents blogging for fun instead with topics like music and computers (Technorati 2008). Simons (2008) classifies this as “The Popular Mechanics” whereby various enthusiasts share their expertise in their niche field (such as music and computers).

Undeniably, blogging trends in Malaysia revolve around politics with political blogs like CheDet.co.cc garnering an estimated 19 million hits (Ahmad 2009). Simons (2008) calls this “The Pamphleteering Blogs” where individuals argue for a cause.

As such, blogging benefits the Malaysian community by raising political awareness. University Malaya Professor Abu Hassan Hasbullah (cited in Kaufman 2008) asserts this, stating that “…70 percent of the (March 2008) election results were influenced by information in the blogs.”

Additionally, advertisements are communicated more effectively through blogs. Through blog advertising networks like Advertlets, advertisements are designated to specific Malaysian blogs to reach the desired target audience (Advertlets n.d.). As prescribed earlier, bloggers themselves gain financial rewards too!

In conclusion, the blogging phenomenon has indeed revolutionized the way we live. However, bloggers must be aware of its pitfalls by selecting what is consumed and produced.


References:

Advertlets n.d., Benefits, viewed 13 June 2009, <
http://www.advertlets.com/benefits>.

Ahmad, NJ 2009, Dr M’s chedet is no 1 in hits, Malay Mail Sdn Bhd, viewed 13 June 2009, <
http://www.mmail.com.my/category/tags/che-det>.

Kaufman, S 2008, Malaysia’s alternative mediabecome decisive political factor, America.gov, viewed 13 June 2009, <
http://www.america.gov/st/democracy-english/2008/April/20080403175441esnamfuak0.1705591.html>.

Simons, M 2008, Towards a taxonomy of blogs, Creative Economy Online viewed 13 June 2009, <
http://www.creative.org.au/webboard/results.chtml?filename_num=229836>.

Technorati 2008, State of the blogosphere – day 1: who are the bloggers?, viewed 13 June 2009, <
http://technorati.com/blogging/state-of-the-blogosphere/who-are-the-bloggers/>.

The Star Online 2008, Blogging in Malaysia ranks among highest in the world, viewed 13 June 2009, <
http://thestar.com.my/news/story.asp?file=/2008/4/3/nation/20827588&sec=nation>.